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Your boss and corporate use perception to assess your performance. ULT shows how to to use perception to assess theirs.
Millions in Savings exclusively from The Illusion Channel
All you need to do is give your customers a reason
Merchandising should be like Art, not Uncle Art!
Every customer touch point can cause Food Poisoning. Your job as a leader is to avoid giving customers food poisoning at all costs, not at every opportunity you get
The only thing you need to practice The Illusion of Competence is your perception
That's it
Companies foster The Illusion of Competence with customers all the time. Surely, they wouldn't do the same to employees, would they
I have worked for some of the most respective names in retail.
Target, Ross Stores, Famous Footwear, and Lenscrafters.
My diverse background allows me to see opportunities others miss, allowing me to secure the following results
Famous Footwear Store/ Highest sales to plan in district 2002, 2003, 2004, and 2005
Visionworks Store/ Highest sales to plan in company August 2011
Eyemart Express Store/Best Year Ever
2013, 2014, 2016
MyEyeDr Store/Best year ever 2018, 2019
The problems I fix at one store exist at all stores. Greater engagement means stronger results
Apply the principles of The Illusion of Competence at scale and you will secure double digit growth.
That's not a promise. That's The Illusion of Competence!
Buy the Book https://m.barnesandnoble.com/w/the-illusion-of-competence-mr-mark-robert-branson/1129143316?ean=9781979973632&st=PLA&sid=BNB_DRS_Core+Catch-All,+Low_00000000&2sid=Google_&sourceId=PLGoP212586&gclid=Cj0KCQjw3ebdBRC1ARIsAD8U0V5y8tI9g1ue93pS6sdHclEyH60Hs4X7cji1ZxAY_eJKoP7JI_MvFlYaAkoMEALw_wcB https://www.amazon.com/Illusion-Competence-Innovative-Leaders-Leadership/dp/1979973636
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